Category: Denim Feature



We have got a nice and juicy 50% off our Won Hundred Denim! Both the Carrot fit Won Hundred Stock Jeans and the relaxed fit regular fit Revolver Jeans from Won Hundred are now half price, so get in there!

See more pics of our Half Price Won Hundred Denim Jeans

Category: Denim Feature


New Denim Styles from April 77 and Edwin Jeans!

The Edwin ED39 Hagi Wash and the April 77 Cross Raw Selvedge have hit the E-shelves, take a seat in our little Denim Bar and check them out.

See more shots of these great new Jeans from Edwin and April 77

Category: Denim Feature

We've thrown together a quick post showcasing two pieces of our Sale Denim.

The ED62 Grey Magma Wash Jeans are the best pair of Grey Denim we have seen for ages and at ?34 in the sale they are perfect to satisfy your non-indigo denim needs for a while.


A wearable straight/slim cut.


Soft and supple stone grey jeans which look great rain or shine.

The Won Hundred Stock Pants are a Classic, Regular Fit 5 pocket Jeans.


The relaxed thigh, carrot fit.


The denim is rinsed and has a rough durable texture.