Frustrated with the lack of premium denim available in Japan, Mr Tsunemi began importing, repairing and re-selling used American jeans. After extensive research and preparation, he later launched his own denim brand in 1961.
An anagram of the word ‘denim’ with the ‘m’ inverted, streetwear favourite Edwin is responsible for transforming the denim industry. Credited with producing the world’s heaviest ringspun denim jean (16oz), and being the first company in the world to develop ‘old wash’ and ‘stone washing’, Edwin is driven by innovation and superb craftsmanship.
Each pair of expertly crafted Edwin selvedge jeans is designed to last for life and is sure to become a favourite!
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