April77 Records
April 77 the now cult brand was launched in 2002 by Brice Partouche who describes himself as more of a "youth culture nerd" than a fashion designer. His obsession with early punk bands like Ramones and Joy Division inspired him to create a range of jeans named after his rock n'roll heroes. With a celbrity following ranging from Rolling Stones and Iggy Pop to the new breed of Indie artists. This passion for anything to do with style infused by music also spills over in the brands own record label April 77 Records, where new and up an coming bands gets a chance to make their mark on the scene. Significant for every pair of April 77 Jeans features 'Le Pique April 77' Plectrum neatly placed in a separate pocket and also a scratch card download which enables you to download an MP3 from an artist signed to April 77 Records Label.
Glass Boutique not only brings you a significant range of Denim including several washes of the classic skinny fit jeans the Joey as well as newer models such as Cross but also an ever expanding selection of the April 77 Menswear and Accessories ranges. Indie fashion has never felt so good.
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