Norse Projects

Danish fashion brands have witnessed a surge in popularity in recent years, with Norse Projects leading the way as one of the key Scandinavian menswear labels.

Originally founded as a streetwear boutique by a group of skateboarders in Copenhagen in 2004, the team behind Norse Projects established their own label in 2009.

Globally renowned for its contemporary interpretations of classic workwear garments, Norse Projects focuses not only on the aesthetics of their clothing, but also considers the performance and functionality of each piece. Following collaborations with the likes of illustrator Todd James, aka Reas, and 'True Norwegian Black Metal' photographer Peter Beste on their successful t-shirt line, Norse Projects has proven itself a leader of contemporary urban fashion.

Constructed from the finest fabrics and yarns, each garment demonstrates an inherent technical understanding. Every expertly cut jacket, sweatshirt, beanie, t-shirt and pair of chinos is designed to enhance the wearer's everyday style, whether he is in the mountains or on the street. All Norse Projects products are made in Portugal, with the exception of knitwear, which is produced in Italy and headwear that is created in one of America's oldest hat factories.

With an ethos of 'Created for life - good for all seasons', Norse Projects has firmly established itself as the go-to label for premium streetwear clothing. An essential brand for those that appreciate the quality and longevity of expertly crafted garments, Norse Projects is sure to see you through all seasons.

click here to view the Norse Projects SS13 lookbook