This season we have made the decision that based on the amazing strength of our AW11 collection that it was time to bring realism to the products and shoot a Lookbook! With the help of our models Adam Gaworski and Scott Lyon and photographer Chelsi Belin we took to the gorgeous Limehouse Marina and on the North bank of the Thames. We like to think we have brought a real world aesthetic to the Autumn Winter collection. The jumping off point for the Lookbook is the rugged knit fisherman meets street fashion styling of Norse Projects. By the side of the River Thames the Penfield Lakeville Jacket in Cobalt cuts an unmissable image in it's bright blue colouring. The Lakeville is a classic trail style anorak made from a Hudson wax composition, with a large peaked hood which is perfect for the cold dull rain we are all dreading from the winter months.

Meanwhile on deck, an instant classic the YMC Gloverall Coat in Navy is the result of a collaboration between GB favourite YMC and duffle coat giant Gloverall; makers of the original duffle coat and inventors of the leather fastening/buffalo horn toggles synonymous with the look. Blurring the lines between casual and formal footwear, Pointer provide the fantastic functionality for which they are famous, specifically in the fur-lined Pointer Calum Waxed Leather in Burgundy workboot with it's thick Vibram sole. We think you'll agree we have outdone ourselves with this breathtaking presentation of our quality brands."