YMC
"You Must Create", aka YMC, was formed in London in 1995 by Fraser Moss and Jimmy Collins. Since then the brand has focused on stylish, functional and modern mens clothing. The pair are not led by seasonal trends, rather creating functional, distinctive and wearable fashion that has longevity.
The ethos of the brand follows that of renowned father of industrial design, Raymond Loewy, the talent widely regarded as having ‘designed America’ and the man behind a collection of iconic contributions to modern life including the Shell logo and the Lucky Strike packaging. Loewy is quoted as saying “you must create your own design style” and it is this mantra that informs each season from YMC. At Glass Boutique we believe the label is one of the most forward thinking and innovative in men’s and women's fashion to emerge from our fair isles in recent times.
All content © Glass Boutique Ltd & its clients 2003-2011. All other trademarks acknowledged. All prices are in UK Pounds sterling & include VAT at 20%.
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