YMC Rag Doll Bag

"You Must Create", aka YMC, was formed in London in 1995 by Fraser Moss and Jimmy Collins. Since then the brand has focused on stylish, functional and modern mens clothing. The pair are not led by seasonal trends, rather creating functional, distinctive and wearable fashion that has longevity.

The ethos of the brand follows that of renowned father of industrial design, Raymond Loewy, the talent widely regarded as having ‘designed America’ and the man behind a collection of iconic contributions to modern life including the Shell logo and the Lucky Strike packaging.

Loewy is quoted as saying “you must create your own design style” and it is this mantra that informs each season from YMC. At Glass Boutique we believe the label is one of the most forward thinking and innovative in men’s fashion to emerge from our fair isles in recent times. YMC sets trends, and with a brilliant balance between contemporary fashion realised with great fabrics and stand out detailing we’re really rather pleased to bring you their latest creations.

We set out to bring you hand picked designer menswear and womanswear and deliver your purchases quickly and efficiently with the minimum of fuss. We package all our orders in strong and waterproof polythene bags, with your precious items carefully folded and wrapped inside with care and attention.
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